My topic for today’s post would be the famous makeup brand The Body Shop. Body Shop is a British cosmetics and skin care company founded by Dame Anita Roddick in 1976 in Brighton. It has over 1,500 stores in 47 countries with a range of 400 different products . The reason I chose The Body Shop is that I respect and admire the culture and the concept of this brand for against animal testing and being environmental friendly. Most of the cosmetic companies still test on animals, such as Bobbi Brown, M.A.C and Covergirl. They test their products on animals to see if the products are safe and effective. However, personally, I prefer the brands with anti-animal testing. The Body Shop focuses on seeking and sustaining natural materials and ingredients for their products and also follows the environmental rules to reduce the harm to the planet. It was one of the first companies to make a stand against animal testing in the cosmetics industry. From my point of view, this is amazing because the Body Shop is sending a powerful message to those companies that are still testing on animals. It also continued to fund organizations campaigning to end the cruel suffering of animals through The Body Shop Foundation.
For choosing this topic, I am planning to collect original materials such as photos and information through the official website of The Body shop, flicker images and their Instagram page. This will provide me lots of useful information of The Body Shop such as their latest products and new concepts and standards.
For the unit projects, I would like to interview some of my friends of their opinions of anti-animal testing by The Body shop and make it an audio story. For the video story, I plan to make a video of me and my friends using the products of the Body Shop and explaining the feelings and the difference comparing to other brands, or to find some videos of some famous youtubers testing the products of the Body Shop on Youtube. In other ways, I could also add some visual images to my recordings about the brand and make a great video out of it. For the logo project, I will go on the official website and look for their existing logos, and design my logo for the Body Shop based on my opinion and understanding about this brand.
Here are the links that I used for the post:
- http://www.thebodyshop.com/services/aboutus_history.aspx
- http://businesscasestudies.co.uk/body-shop/the-body-shop-approach-to-stakeholder-auditing/introduction.html#axzz4J7eZz5zH
- http://www.thebodyshop.com/content/services/aboutus_values.aspx
- https://www.youtube.com/watch?v=yvnSX6qFl6s
The first link is the official website of the Body Shop. From this website, I got the information about the history of the Body Shop and its anti-animal testing mission.
The second link is a short introduction of the Body Shop with their mission statements and trading principles and values.
The third link is also the official website of the Body Shop. They explained their values toward the businesses with protecting the planet and providing the most natural products to their customers. It also stated that they support community trade and against animal testing.
The fourth link is a famous youtuber trying on some products from the Body Shop and see how that looks and feels. Personally I think this provides us useful information when purchasing the Body Shop products.
The photos down below are the sources I got from Goggle images, these are the posters from The Body Shop for against animal testing. This shows how much they care for the environment and being eco-friendly.
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