I always wanted to have my own ice cream shop since I was a little girl. Therefore, for this logo process, I decided to design a unique logo for my own ice cream shop. The ice cream on the left represents the purpose of the shop and the texts on the right is creative since scoop could mean “scoop of ice cream”, so it is easier for consumers to understand. the logo is colorful and lovely but not too complicated, the combination of the pink heart and blue texts gives customers a sweet and warm effect, so it may attract more customers. I searched ice cream shop logo on google images, and it gave me many ideas of how to create my own logo. From my point of view, my logo effectively represents my topic and function of the shop and it also has my own name in it.
For the process of making this logo draft, first of all, I set my logo sketch drawing as background so I can clearly see the shape and texts of the logo, I clicked tool and selected pen on top of the left corner to sketch the shape. I sketched the shape and texts of the logo so it would look exact the same to my original logo sketch. After that, I removed my background and left my sketch along on illustrator. After these steps, I used marker and pen tool to adjust the shape and line a little bit clearer. I also adjusted the positions and curves of the logos to make it look better. For the apple on top of the ice cream, I just simply used the shape tool. And after I finished with the shapes and words, I made sure that they are all closed shapes so I could use the tool paint to color them. One of the difficulties I encountered making this logo is that it was pretty hard to use my laptop to sketch the shape, so the logo isn’t detailed enough. It took me a long time to sketch the shape of my logo because I want the size and text could be exactly the same to my original design, therefore, I adjusted a lot and did it for few times.
After reading through the feedback from the members in my group, I found the suggestions very helpful for me to improve my Logo Design Project. I received suggestions such as to remove the purple heart after the word “Scoop” and redesign the light blue line to form a heart shape around the text, to change the background color, to modify the font of the text to create a stronger visual effect. For example, to “Bold” the text in order to create a thicker line for the words, and strengthen the contrast between the background and graphic pictures. I made some changes according to the comments. Firstly, I did a new logo sketch draft based on all the suggestions I received, I took a picture of it in order to sketch it on illustrator. After I am done, I inserted this picture as background on illustrator, I sketched the new shape of the logo. I changed the ice cream border over my text to a heart shape and removed the small purple heart altogether to make the logo bigger to attract more audiences. At the same time, I decided to strengthen the contrast between my background and graphic pictures, because right now my background seems a bit empty as the background color is a simple white color, so I want to paint it with some other colors in order to create a contrast to my logo. Therefore, I used the color tool to insert pink into my heart to make it brighter. I tried to make my texts bold in order to create a bigger contract, I used the text tool and changed the character and text. However, the heavy black color was too dark and thick to match my design, therefore, I didn’t change the font of the text. I used more colors into my logo to make it brighter and more colorful. In my opinion, it is always good to play around some colors and to make contrast in order to give the audiences more visual effects and to make the logo more appealing to gain attentions. For these two logo designs, I avoided small text and greatly different proportions. I didn’t use any images for this logo, and I made sure this logo could work in both large and small sizes.
In conclusion, I had so much fun creating this logo design project. I always wanted to have my own logo and now I have made it! In the meantime, I learned how to use illustrator to create the logo. It was very hard to sketch the shape, adjust the line, and to redesign the logo and decide what color to use, but I did it based on the useful suggestions from my classmates and what I have learned in the illustrator tutorials. Pretty sure I will be using my illustrator skills again to create more fun stuff in the future!
The Com210 Blog 